Tuesday, October 16, 2007

The Tipping Point

The Tipping Point: how little things can make a big difference
by Malcolm Gladwell

The Tipping Point is a book about how change happens. Tipping points happen when people act as connectors, mavens and salesmen and ideas become "sticky". In practical language, Malcolm Gladwell picks apart the notion of the epidemic using sociology & psychology. From Hush Puppy shoes to Sesame Street, he shows how ideas can take hold & why.

Malcolm describes this book as an intellectual adventure story. It is. It has an interesting and surprising way of making sense of things.

- Holly

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