Tuesday, May 5, 2015

Online Marketing for Your Craft Business: How to Get Your Handmade Products Discovered, Shared and Sold on the Internet

By Hilary Pullen

This book is for the crafter who has already created a winning handcrafted product and is ready for the marketing phase. UK blogger and social media/marketing specialist Hilary Pullen will guide you through such topics as: search engine optimization, blogging, Facebook, Twitter, Pinterest, YouTube, Linked In and more. The author's focus is on using these tools to advertise your business in order to grow your customer base and to increase sales.

There is a section on Google+ which is stellar: setting up a Google+ page, adding people to your Google+ Circles and using Google Hangouts for conferences within your online community.

The book's format is sprinkled throughout with color-blocked tips from successful craft entrepreneurs. This is a great guide for new as well as seasoned crafters.

~ Paula

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